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Safety Advertisements


Television advertising is used around the world and in New Zealand to raise awareness about rail safety and to influence behaviour.

This advertisement screened in New Zealand and Australia, aimed at impatient motorists who might attempt to beat a train across a level crossing.  The 'some things are worth waiting for' tagline emphasised the potential lifelong events that the driver would miss if he was fatally injured in a level crossing collision. 




This is the international television advertisement that was developed in Europe and screened throughout the world for International Level Crossing Awareness Day in 2010 and 2011.

 

In 2008 and 2009 a series of Australian television 'ghost ads' screened in New Zealand.  The hard-hitting advertisements showed the dangers of the rail corridor. The first advertisement showed the dangers of children playing on rail tracks, and a cyclist not looking in both directions for trains where there are double tracks.

 

The second advertisement in this series showed the dangers of motorists attempting to race a train over a crossing, and the implications for a mother who is distracted while driving, and fails to ensure there is adequate space for her car before entering a level crossing.


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Safety Leadership Award Announced

Friday, February 17, 2017

Rail industry safety expert Robert (Bob) Lupton was today announced as the inaugural winner of the TrackSAFE NZ Safety Leadership Award. 

The award was established late last year to recognise significant leadership in railway safety in New Zealand.

Chairman of TrackSAFE NZ Peter Reidy says Mr Lupton received the award for his outstanding contribution to safety over his 32 year career in New Zealand and overseas.

“Mr Lupton’s continued contribution has appreciably influenced rail safety in New Zealand across a number of organisations,” Mr Reidy says.  “He has an outstanding reputation for providing sound advice and growing and supporting those around him and is fully deserving of this special award.”

Mr Lupton has worked in a number of roles in the rail industry throughout his career, most recently as the Rail Systems Safety and Assurance Manager for the City Rail Link project.   

In that role he provided leadership, mentoring and guidance to the City Rail Link safety assurance and construction safety teams.

Among Mr Lupton’s many achievements are leading the development of the Britomart Safety Management System and responsibility for safety management during the transition to Auckland’s electrified network.  This included crashworthiness risk assessments for the new Auckland electric rolling stock.

Mr Lupton is an executive member of the New Zealand National Rail System Standards Executive committee, and continues to provide expert rail safety advice to the City Rail Link one of New Zealand's largest transport projects.

The award was presented today to Mr Lupton at Auckland Transport offices, in front of industry representatives.  Read more

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