Contact
Media & events

Rail Safety Week

Rail Safety Week is an annual community awareness initiative led by KiwiRail and TrackSAFE NZ with support from NZ Transport Agency, Auckland Transport, NZ Police, Transdev Auckland, Transdev Wellington, Greater Wellington Regional Council and local councils around New Zealand.

The event raises awareness of safety around railway tracks and trains.  This year Rail Safety Week runs from 13 – 19 August 2018.

Campaign launch

The week will be launched by Hon Michael Wood at Newmarket Railway Station in Auckland on Monday 13 August at 9am. The event will be attended by a number of dignitaries, people affected by level crossing collisions, locomotive engineers and representatives from local schools.

Theme

Look Right, Look Left, For Trains - “Whatever your look, always look for trains”
Looking for trains is a simple action but it is not being done every time people cross railway tracks.This year’s campaign finds a simple way to remind people to look for trains, whenever they’re near a railway crossing.  The messages are intended to stick in people’s minds and prompt them in the moment to put this action into practice.

Rail Safety Week 2018 leads with the premise that no matter how you look for trains, the important thing is that you do look, and you do look properly.

Creatively, the concept is a celebration of the unique ways that a person can look for trains – reminding people in the moment to embrace their own unique way of looking out for trains.  For some people, it might involve a smooth head turn. For someone else, a rapid neck swivel or darting eyes.  Whether it’s playful, serious, upbeat, full of rhythm, or just a simple head turn, how a person looks is up to them. The important thing is to always Look Right, Look Left, for Trains.”

This campaign has been developed to resonate with two key risk audiences, younger pedestrians in urban/metropolitan areas, and motorists in rural areas.  Distraction and complacency are the key behaviours that the campaign aims to address.

Campaign materials

This following toolkit was been put together to help other individuals and organisations promote Rail Safety Week.

Rail Safety Week Overview
Press release
-  Digital posters for download - yellow and purple
-  Digital A5 flyers for download - yellow and purple
-  Facebook/ website banners - yellow and purple

   

Radio Advertising

Radio ads will run nationwide throughout Rail Safety Week.  They are also available to download/listen here.

Radio advertisement 1
Radio advertisement 2
Radio advertisement 3
Radio advertisement 4

Events

Rail operators, local councils and Police representatives will be out and about around New Zealand during the week, engaging with the public and reminding them of the importance of safety around the rail network.

Key messages for pedestrians

• Look left, look right for trains
• Always obey warning signs at a level crossing
• If a train has passed or is stationary at a station, always check both ways again to make sure another train is not coming. Two tracks might mean there is a second train.
• Only cross at formed pedestrian crossings or an overpass or underpass.
• Remove headphones around railway tracks.
• Only cross if there are no trains in sight.
• Trains can come at any time, from either direction.

Key safety messages for motorists

• Look left, look right for trains
• Obey all warning signs at level crossings.
• Always ensure there is space on the other side of the crossing for your vehicle before driving over the crossing.
• At level crossings controlled by either ‘Give Way’ or Stop signs, you must:
• slow down, and be prepared to stop
• look both ways up and down the tracks to check the railway lines are clear
• if there is a ‘Stop’ sign, you must stop your vehicle completely

 

Rail Safety Week 2017

The following digital toolkit was put together to help other individuals and organisations promote Rail Safety Week.

 
•    Rail Safety Week Overview and national media release;
•    Digital posters for download - blue, indigo, orange and purple;
•    Radio advertisement;

TrackStoppers

A social media video was produced to encourage people to cross safely at level crossings.  The film was made at the Epuni level crossing in Wellington and involved well-known New Zealand band Drax Project.  The band performed by the side of the level crossing as pedestrians approached and stopped playing as they started crossing.   

The concept promoted the idea that pedestrians should stay alert and focus on their surroundings when using a level crossing by removing their headphones.  Cameras captured the band setting up and playing, as well as people’s reactions to the band.

 

KiwiRail also produced a series of five one minute videos focusing on rail safety and the effects that incidents and near-misses can have on the well-being of the locomotive engineer.  

These are powerful and personal accounts of the experiences of rail staff.  The video content focuses on services on both urban and rural routes. 

These social media videos were shared on Facebook, Twitter, YouTube, Instagram and other social media channels during Rail Safety Week. The full version of these videos can be viewed below.

Expect Trains

The “Expect Trains” safety campaign was also delivered in the South Island as trains returned to the Main North Line (and work trains are already operating).  The campaign (organised by NCTIR/NZTA/KiwiRail) involved ongoing print, digital and radio advertising, roadside billboards, school visits and a range of community engagement activities.  See "Expect Trains" campaign materials further down on this page.



Your stories
  • Willy Palmer “We never want to see the horrific things we do”
Latest news

Look Right, Look Left as rail lines get busier

Tuesday, August 14, 2018

Close encounters with trains are on the rise and as train frequencies increase, KiwiRail and TrackSAFE NZ are encouraging everyone to take a simple action that could save their lives.  Read more

Privacy policy © Copyright 2014 trackSAFE
Sponsors: